XPONIA
Elevate the Visitor Experience With Smart Destination Solutions

 
The heart of a venue—be it a cultural site, museum, shopping mall, amusement park, or event centre— is its visitors. The threshold for capturing the customer’s attention is getting higher every year, but all is not lost. As customer expectations are rapidly changing, museums and retailers need to adopt a visitor-centered approach to doing business, delivering compelling experiences, and eliminating any potential friction from their journey. In an ambitious bid to elevate the guest and visitor experience through wayfinding solutions, not only art curators and museums are turning to the latest technologies that can help engage and connect visitors to art pieces and exhibits but also other destination operators such as theme parks, shopping malls, airport and event operators deploy wayfinding solutions for a more seamless visitor experience. The Sheikh Abdullah Al- Salem Cultural Centre in Kuwait (ASCC)—the world’s largest museum complex in Kuwait—is a perfect example of how cultural centres are using technology to elevate visitor experiences. Despite the vast areas it covers—including the Natural History, Science, Space, Arabic Islamic Science, Fine Arts Centres and the external spaces known as the Public Realm, including retail establishments and food courts—the probability of finding a visitor wandering aimlessly in the ASCC is slim. Thanks to the excellent destination solutions, comprising digital wayfinding, mobile tour guide, and virtual concierge from XPONIA, the geographically-challenged visitors are effortlessly finding their way through ‘endless aisles’ around the complex.

"We’d like to think about products as destination solutions with wayfinding and positioning as the key functionalities"

A one-stop-shop for smart destination solutions, XPONIA is taking many forward-thinking venues like the ASCC to a new high, by helping meet the visitors’ desire to engage virtually on a digital level. At the forefront of the in-location positioning movement, XPONIA is changing the game in the destination management industry, empowering destination owners with its bespoke mobile apps. XPONIA’s solutions—from back-office systems through to the front-end applications—help clients fulfill the requirements for modern visitor experience.

Developing a holistic mobile app for museums and cultural heritage sites has been a starting point for XPONIA but by no means the endgame. Since its inception in 2016, XPONIA has taken a quantum leap in creating a complete digital solution and bespoke apps tailored to a client’s venue—be it convention centers, trade shows, amusement and leisure parks, airports, events, malls, or hospitals.

Historically, local guides/kiosks/ information booths provided visitors with the necessary information to move around a specific place, locate the resources available at a particular establishment, and arrive at the optimal route for a particular location. However, the dearth of personalization was always a significant hindrance for the wayfinders. XPONIA addressed this challenge head-on by developing and implementing wayfinding tools with the utility of mobile devices to serve as local guides within indoor and outdoor locations. Since then, XPONIA’s solutions have traversed a path of consistent growth, evolving from the early days of GPS-based maps to the current destination solutions.

“With an aim to solve complex problems at the confluence of edutainment and infotainment, we, at XPONIA, map entire indoor and outdoor spaces for customers to make personalized information available at the right time and the right place,” says Bianca Patkos, Co-founder and CEO of XPONIA.

When one talks about destination solutions, they also refer to people from various geographies, and language invariably becomes a crucial element of the solution set,” she adds. Following a multilingual approach, XPONIA then transcends into understanding a destination, thereby visualizing the need for customization with individual establishments, be it indoor or outdoor. XPONIA also takes into account the digital solutions that are already present in a specified location and effectively supplements some of the digital solutions or services of its customers.

With such an approach, XPONIA ensures increased operational efficiencies, quicker customizations, and better cost-effectiveness. This has allowed the company to handcraft products for specific target audiences. For trade shows, conventions and events, XPONIA offers XEvent–a digital wayfinding solution to support orientation and on-floor navigation. This module provides matchmaking, customized tours, and recommendation functions, all the while delivering insightful analytics to the organizer of the event. Similarly, XShop targets shopping malls and retail operators, through which, visitors can arrive at their desired shopping outlet with the assistance of the digital wayfinder. The solution also customizes shopping lists prior to the shopper’s visit to the retail outlet. XPONIA also provides three more such modules— XTra, XPark, and XMus—for specialized markets such as airports, train stations, theme parks, resorts, hotels, zoos, museums, art galleries, and heritage sites. Each of these modules offers travelers directions and navigation to the relevant checkpoints during the course of their journey. The company also personalizes recommendations, notifications, and food and beverage selections for visitors depending on their current location. Case in point, XMus offers multimedia museum guides that are crafted to the linguistic preferences of visitors across various artistic venues. With such customizations, XPONIA upholds the preferences and requirements of the end-user, delivering memorable experiences that are both fun and informative.

Scalability and Market Expansion

Reaping the rewards of its product line, XPONIA aims to make cities in MENA, India, Asia, and Europe digitally agile, taking into consideration the demographic requirements of its clients in this region. The company aspires to make a segmented expansion, targeting specific prerequisites of resorts, trade shows, and events while also devising products for discrete avenues such as malls and museums. Such an expansion plan is supplemented with ‘multipliers’ that would market XPONIA’s white label solutions as an inherent product of their own solution set for ticketing operations, event management, and facility management. “As we partner with solution providers to address individual needs of the target audiences, our destination solutions empower us to leverage opportunities with in-house software developers and suppliers around the globe,” adds Koch. His words resonate with the company’s recent advancement of integrating BLE-Beacon technology through an indigenously-developed operating system for indoor navigation. By utilizing the sophistication of Bluetooth peripherals within the BLE-Beacon ecosystem, XPONIA delivers marketing and sales promotions directly to users based on their preferences relevant to the corresponding location. “While we collaborate with vendors and businesses to employ the benefits of such peripherals, XPONIA respects and encourages open dialogue to nurture an environment for honest and productive brainstorming. That’s the objective of our engagements with clients,” adds Bianca.

From an end user’s perspective, XPONIA’s solutions add an element of fun and curiosity to wayfinding all the while delivering them with a technological upper hand as they pursue their destinations. Going by the case of navigating within the ASCC, the materialization of a true digital wayfinding/destination ecosystem dawns upon the world, effectively providing travelers and tourists a reliable avenue for information exchange.